10 Million Trees by 2030

Pledge by

Hari Krishna Exports Pvt. Ltd.

Grow 10 million trees by 2030 to improve and conserve ecosystem in India

Restoring & Growing, Enabling
This pledge will take place from
2018 to 2030

Company website

Pledge overview

Making the most of the global tree-growing movement, Hari Krishna Exports Pvt. Ltd. in partnership with the Dholakia Foundation propels a promising initiative called Mission102030 which aims to grow 10 million trees by the year 2030. As a business committed not only to incorporating sustainable business practices having successfully achieved a 100% solar powered diamond manufacturing facility but also embodying environmental stewardship, Mission102030 aims to offset the environmental challenges posed by deforestation and carbon emissions. Prior to launching Mission102030, Hari Krishna Exports Pvt. Ltd. and the Dholakia Foundation had growed 2.8+ million trees across 25 locations in India. Through innovative strategies and wide-ranging participation to embody the “right tree, right place, and right community for the right reasons” principle, Mission 102030 aims to expand the world’s canopies, rejuvenate ecosystems, sequester carbon, and create a lasting impact on the global environment.

Our Mission102030 goes hand in hand with our Mission100X which is rooted in our theory of change - investing in natural capital (water and trees) which directly improves the local environment and benefits local farmers. Complementing Mission102030, Mission100X aims to conserve 100 billion litres of water by 2027 through rejuvenating freshwater bodies in drought-prone areas in Gujarat state in India. By far, we have completed the development of 141 lakes (as of December 2023) benefiting at least 250,000 locals and small holder farmers. As of 2023, Hari Krishna Exports Pvt. Ltd’s philanthropic arm, the Dholakia Foundation was named as a partner of the UN Decade on Ecosystem Restoration aligning both Mission102030 and Mission100X to its mission of preventing, halting, and reversing the degradation of ecosystems both in land and water in every continent globally. With a vision to continue creating a space where thriving ecosystems coexist with human progress, we aim to continue the trajectory of contributing to global ecosystem restoration efforts over the next seven years.

Both Mission102030 and Mission100X align with India’s NDC commitment to create an additional carbon sink of 2.5 to 3 billion tonnes of CO2 equivalent through additional forest and tree cover by 2030 and to better adapt to climate change through enhanced investment in development programs in areas such as water resources.

Actions in this pledge

  • Restoring and growing trees and forest landscapes

    Supporting actions
    Re-establishment of forest through planting and/or deliberate seeding on land classified as forest, that has been degraded or where trees are unlikely to regenerate naturally
    Activities that establish and manage the integration of trees into agricultural landscapes, silvopastoral systems, farming in forests and along forest margins and tree-crop production
    Watershed protection and erosion control
    Establishment and enhancement of forests on very steep sloping land, along water courses, in areas that naturally flood and around critical water bodies
    Additional details

    We will monitor:
    (1) Number of Trees Grown Annually
    (2) CO2 Emissions Offset
    (3) Air Quality Improvement Metrics
    (4) Soil Health Assessments
    (5) Biodiversity Index
    (6) Stakeholder Engagement Levels: Participation rates of HK Group customers, volunteers, and online green champions, and funds raised from other partners.

    Timeline of activities:
    2023 - Launch Mission102030
    2024 - Current (March 2024): 2.8 Million trees grown
    (1) Institutionalize stakeholder and youth engagement strategy for scaling impact
    (2) Establish systems to monitor tree survival
    2025 - Goal of 4 million trees grown
    2028 - Goal of 7 million trees grown
    2030 - Goal of 10 million trees grown

    Restoring & Growing

  • Enabling activities for trees and forest landscapes

    Supporting actions
    Sustainable forest management
    Activities that support the stewardship and use of forests (including by local communities and indigenous peoples), to maintain their biological diversity, productivity, and regeneration capacity, as well as their potential to fulfil relevant ecological economic and social functions
    Education and capacity building
    Forest / tree species conservation and restoration education programmes, targeted educational and behaviour change campaigns, training and capacity building, including promotion of local and traditional knowledge and practices
    Community mobilisation
    Community mobilisation and engagement activities for conservation, restoration and reforestation, including enabling systems of community governance, etc.
    Youth engagement
    Engagement of young people and/or youth networks to catalyse a restoration generation
    Financial innovation
    Activities that create additional financial opportunities and incentives for conservation, restoration and reforestation (e.g. blended financing vehicles, etc.)


Carbon benefits

220,000 metric tons of CO2

Our ecologically and socially responsible approach

Ecologically responsible and climate-informed: We closely work and engage with local and indigenous communities in the areas and regions which we operate.

Socially responsible: Aside from trees and forests, we also work in rejuvenating freshwater bodies especially in drought prone areas in Gujarat state. This intervention has significantly benefited the local farmers.

Our implementing partner is the Dholakia Foundation who is a partner of the UN Decade on Ecosystem Restoration. Therefore, we utilise the Principles for Ecosystem Restoration Guide to the UN Decade 2021 - 2030.

Our results tracking

Ecological metrics

tCO2, clean water, soil quality, biodiversity

Social metrics

gender equity, improved economic benefits of agriculture, women and children empowered

Our partners

Dholakia Foundation

Our locations

We are working at locations across India.

We are working in Alunj-Panoli, Amreli, Bharuch, Dahanu & Lonavala, Dudhala, Harsurpur-Devaliya, Ichchhapore, Surat, Bhavnagar, Botad, Dahod, Gir Somnath, Junagadh, Mahisagar, Narmada, Patan, Surendranagar.