Actions in this pledge

• Restoring and growing trees and forest landscapes

  Supporting actions

  Reforestation

  Re-establishment of forest through planting and/or deliberate seeding on land classified as forest, that has been degraded or where trees are unlikely to regenerate naturally

  Mangrove restoration

  Establishment or enhancement of mangroves along coastal areas and in estuaries

  Additional details

  The Blue Ocean Campaign was launched in 2020, with plans to annually support tree planting and ecological restoration activities through funding grants, in collaboration with professional organizations. Every year, the specific planting timeline will be determined based on factors such as climate and seasonality in different regions to ensure the maximization of planting effectiveness and accountability. After each year's planting is completed, third-party professional services will be invited to conduct evaluation and assessment reports. Over the last three years, there were consecutive activities of replanting, maintenance, and monitoring of survival rates.

  

  Restoring & Growing

• Enabling activities for trees and forest landscapes

  Supporting actions

  Education and capacity building

  Forest / tree species conservation and restoration education programmes, targeted educational and behaviour change campaigns, training and capacity building, including promotion of local and traditional knowledge and practices

  Community mobilisation

  Community mobilisation and engagement activities for conservation, restoration and reforestation, including enabling systems of community governance, etc.

  Additional details

  In the Blue Ocean Campaign, KE Holdings Inc also plans to enhance public awareness and understanding of tree ecology through ecological capacity building, education, and community mobilization activities.

  Specific measures include:
  1. Conducting at least one tree planting experience or eco-conservation-related activity each year to promote the importance of forest and tree conservation to the public, thereby enhancing ecological awareness.
  2. Actively engaging in community mobilization activities to encourage community residents to participate in low-carbon environmental practices, collectively advancing ecological development efforts.
  3. Exploring long-term and deep integration of tree planting and afforestation with business operations to engage employees and customers in ecological co-building.
  4. Collaborating with professional organizations and NGOs to jointly carry out tree conservation related capacity building and educational activities.

  KE Holdings Inc will continue to monitor and improve these activities to ensure they achieve the desired outcomes and provide active support and contributions to future ecological conservation initiatives.

  

  Enabling