Trees and forests are a critical part of the solution to the climate crisis and biodiversity collapse. That’s why we aim to mobilize, connect, and empower the global reforestation community to conserve, restore and grow one trillion trees by 2030.
We are part of the World Economic Forum’s work to accelerate nature-based solutions in support of the UN Decade on Ecosystem Restoration (2021-2030), supported by funding from Marc and Lynne Benioff.
Theory of change

Three years of 1t.org!
Since we launched in 2020, over 80 companies have pledged to conserve, restore and grow more than 7 billion trees in over 65 countries. Forests are vital to protecting ecosystems and livelihoods, and fighting climate change.
Mission triptych

Mobilizing the private sector
We provide a global leadership platform for companies from all sectors and regions. Participating companies commit to action for forest conservation, restoration and reforestation, act with integrity and transparency, and demonstrate leadership in support of the global restoration movement.

Facilitating regional multi-stakeholder partnerships
We facilitate regional partnerships between private, public and civil society actors to accelerate the implementation of conservation, restoration and reforestation goals in key locations. Our regional work currently includes the United States, the Amazon Basin, the Sahel / Great Green Wall, and India.

Inspiring innovation and ecopreneurship
We foster ecopreneurship by spotlighting promising solutions and helping them scale through our UpLink Trillion Trees Challenges and Accelerator Programmes. We connect youth networks, showcase capacity-building opportunities and use our communications channels to inform and inspire.
Jane Goodall on the Importance of Trees

Jane Goodall on the Importance of Trees
1t.org Advisory Council
The 1t.org Advisory Council consists of a diverse group of members who inform our strategic direction and help us drive progress towards our vision in a way that meets the needs of our stakeholders.

Bernadette Arakwiye

Carlos Afonso Nobre
1974, a degree in Electronics Engineering, Aeronautics Institute of Technology-ITA, São José dos Campos, Brazil; 1983, Ph.D. in Meteorology, Massachusetts Institute of Technology; 1988, Visiting Scientist, University of Maryland, USA. 1991-2003, Director, Center for Weather and Climate Forecasting (CPTEC-INPE); 2008-10, Director, Center for Earth System Science (CCST-INPE); 1998-2004, Program Scientist, Large-Scale Biosphere-Atmosphere Experiment in Amazonia-LBA; 2006-11, Chair, International Geosphere-Biosphere Programme (IGBP); 2011-14, National Secretary for R&D Policies, Ministry of Science, Technology and Innovation of Brazil; 2015-16, president of Agency of Post-Graduate Education-CAPES. A scientific career dedicated to the Amazon region; developed pioneer research on the climate impacts of deforestation and climate change; proponent of the initiative Amazonia 4.0, an innovative proposal for a standing forest bioeconomy for the Amazon making use of modern technologies. Member of the Brazilian Academy of Sciences; World Academy of Sciences, and a foreign member of the National Academy of Sciences of the USA and the Royal Society of the UK. Author and co-author of over 250 scientific articles, books, and book chapters.
