Trees and forests are a critical part of the solution to the climate crisis and biodiversity collapse. That’s why we aim to mobilize, connect, and empower the global reforestation community to conserve, restore and grow a trillion trees by 2030 for people, biodiversity and planet.
We are part of the World Economic Forum’s work to accelerate nature-based solutions in support of the UN Decade on Ecosystem Restoration (2021-2030), supported by funding from Marc and Lynne Benioff.
Theory of change
Mission triptych

Mobilizing the private sector
We provide a global leadership platform for companies from all sectors and regions. Participating companies commit to action for forest conservation, restoration and reforestation, act with integrity and transparency, and demonstrate leadership in support of the global restoration movement.

Facilitating regional multi-stakeholder partnerships
We facilitate regional partnerships between private, public and civil society actors to accelerate the implementation of conservation, restoration and reforestation goals in key locations. Our regional work currently includes the United States, Canada, the Amazon Basin, the Sahel / Great Green Wall, and India.

Inspiring innovation and ecopreneurship
We foster ecopreneurship by spotlighting promising solutions and helping them scale through our UpLink Trillion Trees Challenges and Accelerator Programmes. We connect youth networks, showcase capacity-building opportunities and use our communications channels to inform and inspire.
Jane Goodall on the Importance of Trees

Jane Goodall on the Importance of Trees
1t.org Advisory Council
The 1t.org Advisory Council consists of a diverse group of members who inform our strategic direction and help us drive progress towards our vision in a way that meets the needs of our stakeholders.

Carlos Afonso Nobre
1974, a degree in Electronics Engineering, Aeronautics Institute of Technology-ITA, São José dos Campos, Brazil; 1983, Ph.D. in Meteorology, Massachusetts Institute of Technology; 1988, Visiting Scientist, University of Maryland, USA. 1991-2003, Director, Center for Weather and Climate Forecasting (CPTEC-INPE); 2008-10, Director, Center for Earth System Science (CCST-INPE); 1998-2004, Program Scientist, Large-Scale Biosphere-Atmosphere Experiment in Amazonia-LBA; 2006-11, Chair, International Geosphere-Biosphere Programme (IGBP); 2011-14, National Secretary for R&D Policies, Ministry of Science, Technology and Innovation of Brazil; 2015-16, president of Agency of Post-Graduate Education-CAPES. A scientific career dedicated to the Amazon region; developed pioneer research on the climate impacts of deforestation and climate change; proponent of the initiative Amazonia 4.0, an innovative proposal for a standing forest bioeconomy for the Amazon making use of modern technologies. Member of the Brazilian Academy of Sciences; World Academy of Sciences, and a foreign member of the National Academy of Sciences of the USA and the Royal Society of the UK. Author and co-author of over 250 scientific articles, books, and book chapters.

Wang Chunfeng
Graduated from the speciality of water and soil conservation, Beijing Forestry University in 1989 and received Ph.D in 2006. Over the past three decades, has been workeing in forestry department. His rofessional experiencee involves in forest management, forest and climate change, forest-related international cooperation etc. He has more than 15 years of experience in participating in UNFCCC negotiation. He takes the position of the executive director of the International Cooperation Center of National Forestry and Grassland Administration (NFGA), China

Kahea Pacheco
Kahea Pacheco (Kanaka 'Ōiwi) is a passionate advocate for Indigenous people’s rights, intersectional environmentalism, and climate justice that puts aloha ʻāina at the heart of solutions. She is a Co-Executive Director at Women’s Earth Alliance (WEA), a 16-year global initiative that empowers women’s leadership to protect the environment, end the climate crisis, and ensure a just, thriving world.
With WEA, Kahea has facilitated legal advocacy partnerships for indigenous women-led environmental campaigns to protect lands, water, and sacred spaces. She also co-led a the development of the “Violence on the Land, Violence on our Bodies” report and toolkit, which provides a critical perspective from Indigenous women and young people on the health and social impacts of extractive industry within their territories, as well as community-developed tools to address environmental violence.
Kahea has a background in law, critical theory and human rights. She serves on the Advisory Council for Daughters for Earth and 1t.org—the trillion trees platform of the World Economic Forum—and is on the Board of Directors of Planet Women.