Trees and forests are a critical part of the solution to the climate crisis and biodiversity collapse. That’s why we aim to mobilize, connect, and empower the global reforestation community to conserve, restore and grow one trillion trees by 2030.
We are part of the World Economic Forum’s work to accelerate nature-based solutions in support of the UN Decade on Ecosystem Restoration (2021-2030), supported by funding from Marc and Lynne Benioff.
Theory of change
Three years of 1t.org!
Since we launched in 2020, over 80 companies have pledged to conserve, restore and grow more than 7 billion trees in over 65 countries. Forests are vital to protecting ecosystems and livelihoods, and fighting climate change.
Mission triptych
Mobilizing the private sector
We provide a global leadership platform for companies from all sectors and regions. Participating companies commit to action for forest conservation, restoration and reforestation, act with integrity and transparency, and demonstrate leadership in support of the global restoration movement.
Facilitating regional multi-stakeholder partnerships
We facilitate regional partnerships between private, public and civil society actors to accelerate the implementation of conservation, restoration and reforestation goals in key locations. Our regional work currently includes the United States, the Amazon Basin, the Sahel / Great Green Wall, and India.
Inspiring innovation and ecopreneurship
We foster ecopreneurship by spotlighting promising solutions and helping them scale through our UpLink Trillion Trees Challenges and Accelerator Programmes. We connect youth networks, showcase capacity-building opportunities and use our communications channels to inform and inspire.
1t.org Advisory Council
The 1t.org Advisory Council consists of a diverse group of members who inform our strategic direction and help us drive progress towards our vision in a way that meets the needs of our stakeholders.
Eric Soubeiran
Eric started his career in strategy consulting and merger and acquisitions and held several general management positions in the medical device industry and at Danone where he lastly oversaw the sustainability strategy of the company. On 1st September 2021 Eric joined Unilever as Managing Director of Unilever Climate and Nature Fund and Vice-President Sustainable Sourcing. Unilever decided in 2020 to invest € 1bn over the next 10 years to take decisive action to protect the health of our planet, accelerating brand-led initiatives. Eric serves as non-executive director of the Carbon Trust and The Gold Standard Foundation.
Salina Abraham
Peter A Minang
Principal Scientist, World Agroforestry Centre (ICRAF)
