Trees and forests are a critical part of the solution to the climate crisis and biodiversity collapse. That’s why we aim to mobilize, connect, and empower the global reforestation community to conserve, restore and grow one trillion trees by 2030.
We are part of the World Economic Forum’s work to accelerate nature-based solutions in support of the UN Decade on Ecosystem Restoration (2021-2030), supported by funding from Marc and Lynne Benioff.
Theory of change
Our theory of change
We drive change by focusing on outcomes in three mutually reinforcing areas. These inform the results we strive for and the activities we undertake.
Mission triptych
Mobilizing the private sector
We provide a global leadership platform for companies from all sectors and regions. Participating companies commit to action for forest conservation, restoration and reforestation, act with integrity and transparency, and demonstrate leadership in support of the global restoration movement.
Facilitating regional multi-stakeholder partnerships
We facilitate regional partnerships between private, public and civil society actors to accelerate the implementation of conservation, restoration and reforestation goals in key locations. Our regional work currently includes the United States, the Amazon Basin, the Sahel / Great Green Wall, and India.
Inspiring innovation and ecopreneurship
We foster ecopreneurship by spotlighting promising solutions and helping them scale through our UpLink Trillion Trees Challenges and Accelerator Programmes. We connect youth networks, showcase capacity-building opportunities and use our communications channels to inform and inspire.
Global Advisory Council
The 1t.org Advisory Council consists of a diverse group of members who inform our strategic direction and help us drive progress towards our vision in a way that meets the needs of our stakeholders.
Marie-Noelle Keijzer
Tristan Lecomte☆
Tristan Lecomte is the Founder of Pur Projet, specialized in developing agroforestry insetting projects including offsetting the socio-environmental footprint of a product or company within its own supply chain and core business via agroforestry and agro-ecological practices. Tristan is the author of various books and the director of several films on sustainability. Tristan is also the Co-Founder of the International Platform for Insetting, a multi-stakeholders platform of companies and NGOs engaged in the promotion of Insetting via a certification standard and a blockchain registry.
Peter A Minang
Principal Scientist, World Agroforestry Centre (ICRAF)
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