Trees and forests are a critical part of the solution to the climate crisis and biodiversity collapse. That’s why we aim to mobilize, connect, and empower the global reforestation community to conserve, restore and grow a trillion trees by 2030 for people, biodiversity and planet.
We are part of the World Economic Forum’s work to accelerate nature-based solutions in support of the UN Decade on Ecosystem Restoration (2021-2030), supported by funding from Marc and Lynne Benioff.
Theory of change
Mission triptych
Mobilizing the private sector
We provide a global leadership platform for companies from all sectors and regions. Participating companies commit to action for forest conservation, restoration and reforestation, act with integrity and transparency, and demonstrate leadership in support of the global restoration movement.
Facilitating regional multi-stakeholder partnerships
We facilitate regional partnerships between private, public and civil society actors to accelerate the implementation of conservation, restoration and reforestation goals in key locations. Our regional work currently includes the United States, Canada, the Amazon Basin, the Sahel / Great Green Wall, and India.
Inspiring innovation and ecopreneurship
We foster ecopreneurship by spotlighting promising solutions and helping them scale through our UpLink Trillion Trees Challenges and Accelerator Programmes. We connect youth networks, showcase capacity-building opportunities and use our communications channels to inform and inspire.
Jane Goodall on the Importance of Trees
Jane Goodall on the Importance of Trees
1t.org Advisory Council
The 1t.org Advisory Council consists of a diverse group of members who inform our strategic direction and help us drive progress towards our vision in a way that meets the needs of our stakeholders.
Nicole Schwab
Nicole Schwab is Co-Founder of Ostara and Chair of the Forum of Young Global Leaders. She previously served as Co-Head of the Nature Positive Pillar at the World Economic Forum, overseeing the Forum’s work on the transition to a nature-positive economy, as well as 1t.org, the Forum’s trillion trees platform focusing on restoration and conservation of forest landscapes. Prior to joining the Forum, she served as a consultant and strategic advisor to non-profit organizations focusing on forest and ocean conservation and restoration, including National Geographic Society’s Campaign for Nature. With a scientific and public policy background, she started her career working on health policy in the Andes for the Government of Bolivia and the World Bank, before returning to Europe to co-found EDGE Certified Foundation, a business certification standard for gender equality in the workplace.
Carlos Afonso Nobre
1974, a degree in Electronics Engineering, Aeronautics Institute of Technology-ITA, São José dos Campos, Brazil; 1983, Ph.D. in Meteorology, Massachusetts Institute of Technology; 1988, Visiting Scientist, University of Maryland, USA. 1991-2003, Director, Center for Weather and Climate Forecasting (CPTEC-INPE); 2008-10, Director, Center for Earth System Science (CCST-INPE); 1998-2004, Program Scientist, Large-Scale Biosphere-Atmosphere Experiment in Amazonia-LBA; 2006-11, Chair, International Geosphere-Biosphere Programme (IGBP); 2011-14, National Secretary for R&D Policies, Ministry of Science, Technology and Innovation of Brazil; 2015-16, president of Agency of Post-Graduate Education-CAPES. A scientific career dedicated to the Amazon region; developed pioneer research on the climate impacts of deforestation and climate change; proponent of the initiative Amazonia 4.0, an innovative proposal for a standing forest bioeconomy for the Amazon making use of modern technologies. Member of the Brazilian Academy of Sciences; World Academy of Sciences, and a foreign member of the National Academy of Sciences of the USA and the Royal Society of the UK. Author and co-author of over 250 scientific articles, books, and book chapters.
