Trees and forests are a critical part of the solution to the climate crisis and biodiversity collapse. That’s why we aim to mobilize, connect, and empower the global reforestation community to conserve, restore and grow a trillion trees by 2030 for people, biodiversity and planet.
We are part of the World Economic Forum’s work to accelerate nature-based solutions in support of the UN Decade on Ecosystem Restoration (2021-2030), supported by funding from Marc and Lynne Benioff.
Theory of change
Mission triptych

Mobilizing the private sector
We provide a global leadership platform for companies from all sectors and regions. Participating companies commit to action for forest conservation, restoration and reforestation, act with integrity and transparency, and demonstrate leadership in support of the global restoration movement.

Facilitating regional multi-stakeholder partnerships
We facilitate regional partnerships between private, public and civil society actors to accelerate the implementation of conservation, restoration and reforestation goals in key locations. Our regional work currently includes the United States, Canada, the Amazon Basin, the Sahel / Great Green Wall, and India.

Inspiring innovation and ecopreneurship
We foster ecopreneurship by spotlighting promising solutions and helping them scale through our UpLink Trillion Trees Challenges and Accelerator Programmes. We connect youth networks, showcase capacity-building opportunities and use our communications channels to inform and inspire.
Jane Goodall on the Importance of Trees

Jane Goodall on the Importance of Trees
1t.org Advisory Council
The 1t.org Advisory Council consists of a diverse group of members who inform our strategic direction and help us drive progress towards our vision in a way that meets the needs of our stakeholders.

Wang Chunfeng
Graduated from the speciality of water and soil conservation, Beijing Forestry University in 1989 and received Ph.D in 2006. Over the past three decades, has been workeing in forestry department. His rofessional experiencee involves in forest management, forest and climate change, forest-related international cooperation etc. He has more than 15 years of experience in participating in UNFCCC negotiation. He takes the position of the executive director of the International Cooperation Center of National Forestry and Grassland Administration (NFGA), China

James Daley
Jad Daley has been the president and chief executive officer of American Forests, the nation’s first and oldest forest conservation organization, since 2018. He leads the organization forward on climate change, social equity and other issues related to forests. He moved into that role after a year of serving as the organization’s vice president of conservation programs. He also is co-chair of the Forest-Climate Working Group, which he helped launch in 2007, and a member of the Forest Proud Board of Directors. Daley has a long record of leadership in the forest community. From 2008 to 2017, he was at The Trust for Public Land, where he led the Climate Conservation Program and eventually served as vice president for program development. He has played a lead role in authoring multiple pieces of federal legislation for forests, including the enabling language for the USDA Forest Service’s Community Forest Program and the Community Wood Energy Program, both enacted as part of the 2008 Farm Bill. He is a widely published writer on conservation topics and has an active presence on Medium.

Ann Adeline Dumaliang
Ann Dumaliang is an Ashoka Fellow, a Global Shaper, National Geographic Explorer, Vanity Fair Changing Your Mind Awardee and Esquire Philippines' Man at His Best Warrior of the Year who co-founded the Masungi Georeserve - an award-winning project using the triple approach of conservation & research, education and sustainable development through geotourism as a bottoms-up approach to conserving a 60 million year old pinnacle karst formation and aiding rural growth.
Her project now involves the ambitious aim to manage & restore a 2,700 hectare area at no cost to government. These areas constitute portions of a critically deteriorated watershed important to 20 million Filipinos - making it important as a disaster-risk resilience approach and as a nature-based solution to the climate crisis in some of the most at risk countries and communities in the world.
Awards and accolades for the project include:
(1) Special commendations at the UN Convention on Biological Diversity (UN-CBD) 14th Conference of Parties in Sharm el Sheikh, Egypt in October 2018 for innovations in resourcing and financing for conservation
(2) Global finalist for Destination Stewardship Award at the World Travel and Tourism Council’s Tourism for Tomorrow Awards in Seville, Spain in 2019 out of about 150 nominations
(3) Being considered as one of the top three most sustainable and innovative tourism projects in the world by the United Nations World Tourism Organisation out of 200 nominations in 2019
(4) Most recently, Masungi Georeserve has also the Global Water Changemaker Award for speaking truth to power & overcoming inertia for watershed rehabilitation
(5) The prestigious United Nations Sustainable Development Goal Action Award for creating youth-led movements for conservation
(6) The International Ranger Federation Award for demonstrated bravery at the frontlines for protecting tropical rainforests against illegal and syndicated activities